What is the content marketing course?

We have extensive expertise in building highly effective content marketing strategies for a wide range of organisations, and we bring this knowledge to our content marketing training sessions.

This course will help attendees understand the importance of online content and the role it plays in sales, marketing and communications. Attendees will leave with a solid understanding of the user journey online, where content fits in and how to create the right type of content.

Exploring options like search optimisation, content analytics and content optimisation, the course will give attendees the confidence to brief and create the most effective forms of content.

What you will leave with

Content Marketing 1 Day Course
This course is aimed at anyone involved in creating any form of online content or planning and building digital campaigns of any type.

Content marketing in perspective

Understanding the user journey

Content marketing objectives

Exploring media types, including blogs, videos, podcasts, infographics and interactive content

Content distribution channels and process

Content and search engine optimisation

Content analytics

Your content marketing plan


Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Target Internet's first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what best practice looks like in B2B marketing.
Jean-Michel Maltais, Interim VP Marketing, Pearson