What is the analytics and data course?

Not only can we train your team in how to measure your digital activity, we can also help you to develop a digital marketing measurement framework and align this with your digital strategy.

This course introduces the key concepts and techniques that will enable attendees to monitor, analyse and improve their websites, content and digital campaigns.

Focusing on Google Analytics, the course will allow attendees to make sense of the wide range of reports available and to understand what can be done with the data. Taking a practical approach, the course provides a straightforward view of how analytics and web measurement can help improve the user experience and business objectives.

What you will leave with

Analytics And Data 1 Or 2 Day Course
This course is aimed at anyone who needs to monitor, analyse and improve websites, content and digital campaigns. No previous analytics experience is required, but a basic knowledge will be beneficial.

Analytics and measurement in perspective

Key terminology and core reports

Analytics quick wins

Making sense of the data

More in-depth reports, including content reports, funnels, segments

Attribution modelling and understanding the user journey

Integration with other marketing, including search engine optimisation, PPC and email marketing

Analytics and social media

Analytics and usability best practice

Using analytics for page improvement

Where next? – Analytics planning and process


Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Target Internet's first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what best practice looks like in B2B marketing.
Jean-Michel Maltais, Interim VP Marketing, Pearson