What is the search marketing course?
We can deliver search engine optimisation (SEO) and pay-per-click (PPC) training that will not only develop your skills, but help you to build a search strategy and tactical plan during the workshops.
Search engine optimisation and paid search offer some of the most cost-effective forms of digital marketing, with over 97% of web users regularly using a search engine.
This course introduces the fundamentals of search engine optimisation and pay-per-click in a hands-on way, and builds to look at more advanced techniques. As well as best practice and a guide to the most useful tools, the course covers the latest trends and methods to help you achieve highly visible search engine rankings.
What you will leave with
Search Marketing 1 Or 2 Day Course
This course is aimed at anyone who is involved in planning websites and content, and who wants to achieve greater search visibility and drive business results.
Search marketing in perspective
Search engine spiders
Key phrase research for search engine optimisation (SEO)
On-page optimisation
Link building
Social media optimisation
Analysis of performance
Site review
What are the benefits of pay-per-click (PPC)?
Pay-per-click fundamentals and Google AdWords
Key phrase research for PPC
Writing effective ads
Campaign targeting
Quality scoring and Ad Rank
Campaign optimisation
Using analytics for SEO and PPC Planning workshop
CONSULTATIVE TRAINING
Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.
We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.
