What is the search marketing course?

We can deliver search engine optimisation (SEO) and pay-per-click (PPC) training that will not only develop your skills, but help you to build a search strategy and tactical plan during the workshops.

Search engine optimisation and paid search offer some of the most cost-effective forms of digital marketing, with over 97% of web users regularly using a search engine.

This course introduces the fundamentals of search engine optimisation and pay-per-click in a hands-on way, and builds to look at more advanced techniques. As well as best practice and a guide to the most useful tools, the course covers the latest trends and methods to help you achieve highly visible search engine rankings.

What you will leave with

Search Marketing 1 Or 2 Day Course
This course is aimed at anyone who is involved in planning websites and content, and who wants to achieve greater search visibility and drive business results.

Search marketing in perspective

Search engine spiders

Key phrase research for search engine optimisation (SEO)

On-page optimisation

Link building

Social media optimisation

Analysis of performance

Site review

What are the benefits of pay-per-click (PPC)?

Pay-per-click fundamentals and Google AdWords

Key phrase research for PPC

Writing effective ads

Campaign targeting

Quality scoring and Ad Rank

Campaign optimisation

Using analytics for SEO and PPC Planning workshop


Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Target Internet's first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what best practice looks like in B2B marketing.
Jean-Michel Maltais, Interim VP Marketing, Pearson