What is the mobile marketing course?
We can deliver bespoke training, ranging from optimising mobile search through to building mobile-optimised sites and apps. We literally wrote the book on mobile marketing!
This one or two-day course will guide attendees through the wide range of channels and techniques that are impacted by the huge growth in mobile users.
Starting by building an understanding of the multiscreen journey taken by our target audiences, the course will build in-depth knowledge across a range of digital channels. Attendees will leave with practical knowledge of how to improve the user journey and take advantage of best-practice mobile marketing.
What you will leave with
Mobile Marketing 1 Or 2 Day Course
This course is aimed at anyone who needs to understand, plan and implement the wide range of online and offline channels impacted by mobile devices.
Mobile marketing in perspective
The multiscreen journey in practice
Exploring the available technologies and channels
Mobile, local and visual search
Mobile payments and near field communications (NFC)
Mobile email consumption
Mobile social media consumption
Advertising options on mobile devices
Building mobile apps
App store optimisation
Audio recognition (Shazam)
Augmented and virtual reality
QR codes
Mobile marketing planning
CONSULTATIVE TRAINING
Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.
We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.
