What is the mobile marketing course?

We can deliver bespoke training, ranging from optimising mobile search through to building mobile-optimised sites and apps. We literally wrote the book on mobile marketing!

This one or two-day course will guide attendees through the wide range of channels and techniques that are impacted by the huge growth in mobile users.

Starting by building an understanding of the multiscreen journey taken by our target audiences, the course will build in-depth knowledge across a range of digital channels. Attendees will leave with practical knowledge of how to improve the user journey and take advantage of best-practice mobile marketing.

What you will leave with

Mobile Marketing 1 Or 2 Day Course
This course is aimed at anyone who needs to understand, plan and implement the wide range of online and offline channels impacted by mobile devices.

Mobile marketing in perspective

The multiscreen journey in practice

Exploring the available technologies and channels

Mobile, local and visual search

Mobile payments and near field communications (NFC)

Mobile email consumption

Mobile social media consumption

Advertising options on mobile devices

Building mobile apps

App store optimisation

Audio recognition (Shazam)

Augmented and virtual reality

QR codes

Mobile marketing planning


Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Target Internet's first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what best practice looks like in B2B marketing.
Jean-Michel Maltais, Interim VP Marketing, Pearson