What is the email marketing course?

We are experts in delivering email marketing training, from workshops that introduce the fundamentals, through to advanced hands-on sessions that allow you to build, test and deploy your email for maximum impact.

Email marketing has been a core tool in digital marketing for many years; however, it is often not used to its full potential due to issues around design, user targeting and deliverability.

This course provides a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.

What you will leave with

Email Marketing 1 Day Course
This course will suit employees with a responsibility for delivering email marketing campaigns

Introduction to success factors for email marketing

Opt-in rulesDeliverabilityDesigning email templates

Selecting an email service providerGoal-setting for email campaigns

Segmentation and targetingCampaign planning

Structuring an email to maximise responseCopywriting

Email, customer relationship management (CRM) and website content integration

Email automation and triggers

Email analytics


Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Target Internet's first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what best practice looks like in B2B marketing.
Jean-Michel Maltais, Interim VP Marketing, Pearson