What is the email marketing course?
We are experts in delivering email marketing training, from workshops that introduce the fundamentals, through to advanced hands-on sessions that allow you to build, test and deploy your email for maximum impact.
Email marketing has been a core tool in digital marketing for many years; however, it is often not used to its full potential due to issues around design, user targeting and deliverability.
This course provides a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
What you will leave with
Email Marketing 1 Day Course
This course will suit employees with a responsibility for delivering email marketing campaigns
Introduction to success factors for email marketing
Opt-in rulesDeliverabilityDesigning email templates
Selecting an email service providerGoal-setting for email campaigns
Segmentation and targetingCampaign planning
Structuring an email to maximise responseCopywriting
Email, customer relationship management (CRM) and website content integration
Email automation and triggers
Email analytics
CONSULTATIVE TRAINING
Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.
We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.
