What is the digital strategy course?

We specialise in delivering training that includes elements of consultancy that not only help you to upskill your team, but help you to develop your digital strategy as you work through the course.

This intensive course will help you to devise your own strategy, and you will leave after two days with a fully structured digital marketing strategy to take away and implement. The course covers both the tactical elements of digital and the strategic and measurement frameworks that will allow you to confidently develop a digital strategy that can be effectively applied in the real world.

The course trainer is a highly experienced practitioner with 19 years of experience in planning and implementing digital strategies for a wide range of leading brands. He will offer a consultative approach throughout, helping you to develop your strategy and making sure you leave with an effective and practicable plan.As well as your digital strategy, you’ll leave with knowledge of a range of tools, techniques and frameworks that will allow you to face the challenges necessary in order to implement your plan.

What you will leave with

Digital Strategy 2 Day Course
This course is aimed at anyone who wants to create a digital strategy for their organisation. Some knowledge of digital channels will be an advantage.

Digital strategy in perspective – why we need a digital strategy and what the core considerations are when building it

Understanding the target audience – understanding the role of techniques such as personas and user journey mapping

Tactical channel review – we work through each of the digital marketing channels and make sure we understand the core concepts required for effective implementation

The role of measurement – building an effective digital strategy requires an effective grasp of analytics and measurement

The digital strategy framework – a step-by-step guide through a highly tested and effective digital strategy framework, including an integrated measurement framework

Strategy workshop – a step-by-step workshop to develop and build your digital strategy


Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Target Internet's first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what best practice looks like in B2B marketing.
Jean-Michel Maltais, Interim VP Marketing, Pearson