What is the social media course?

Whether you need to focus on a specific channel or address issues like social media policy, process or management, we can deliver a bespoke social media training course tailored to your needs.

The course is a hands-on guide to social media. It explores how social media is an essential element of any successful marketing activity, and demonstrates how appropriate measurement techniques can help judge the impact of these campaigns.

The course also covers a range of tools and techniques that can help attendees to manage the time they commit to social media most effectively. Delegates will leave with practical knowledge of how to help plan, implement and optimise social media activity. Online tools and reference materials are highlighted throughout, ensuring that delegates leave with solid, hands-on knowledge that they can implement immediately.

What you will leave with

Social Media 1 or 2 Day Course
This course is aimed at anyone who wants to improve their organisation’s social media activity or planning.

Social media in perspective – core trends and challenges

Understanding social media and the user journey

The importance of going beyond Likes and Followers

Social, web and email (eCRM) working together

Social media channels hands-on

Social planning and audience targeting – selecting the right channels

Social media and content in practice

Social CRM and activity planning

Identifying influencers and advocates

Social proof and social scoring

Tools for efficiency and effectiveness

Social media monitoring

Social media measurement and optimisation

The importance of goals


Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Target Internet's first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what best practice looks like in B2B marketing.
Jean-Michel Maltais, Interim VP Marketing, Pearson