General Marketing

In this episode, Daniel, Ciaran and Louise kickstart their new monthly news digests, where they will be rounding up all of the latest digital marketing news and bringing it to you all in one place, to ensure that you are kept up-to-date.

Setting the right price for a product or service is crucial. Not only will your choice of price affect your profits and sales...

This guide will take you through some tips and tools that will help you create effective personas, from persona templates to a facial image generator.

Disability and discrimination compliance is a key subject area for any trainee marketer to learn before they enter the field.

Target Internet has chosen their Top 9 Digital Marketing books that they believe that every marketer should read. It was tough, but here is our selection.

Learn the benefits of using QR codes within your marketing campaigns. Understand the different types of QR codes, how to create your own and our top tips.

Everything you need to know about the CIM Level 6 Digital Diploma in Professional Marketing, available for online study via Target Internet. Learn more...

In this guide, we explain the forces that make up Porter’s model, giving examples of how Porter’s 5 Forces analysis can be used in strategy formulation.

Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing.

We speak to some movers and shakers in the interactive world, including Microsoft's CEO Cindy Rose, Sky VR's Richard Nockles & Extinction Rebellion's William Skeaping.

Ciaran talks to Mike Berry, an author, digital consultant, trainer and academic, about the famous "4P's of the Marketing Mix: Product, Price, Place, and Promotion."

Learn about the most important codes of best practice for the marketing profession, including government laws and regulations.