Digital Strategy

Discover what's hot in marketing for 2023 & beyond with our interview with Hubspot's Nicholas Holland at Inbound 2022 in Boston

Daniel and Ciaran celebrate the Digital Marketing Podcast's 300th episode and over 4 million downloads!

Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers

Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. Under discussion are SMART objectives and NFT's for marketing.

This guide will take you through some tips and tools that will help you create effective personas, from persona templates to a facial image generator.

Daniel and Ciaran share some of their favourite recently discovered tools for helping you with email.

Is your CRM the joy or your day or the bain of it? Does your CRM build relationships or hamper them? We share the journey we have been on to find the right CRM

Want to approach strategy? We speak to Marketing strategist Mark Pollard of Sweathead Podcast fame, and get his unique take on uncovering the truth behind great strategy.

QR codes were once written off by marketers as little more than a curiosity: an unreliable tech that promised much but failed to deliver the intended customer experience.

Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that's in harmony with your marketing strategy.

Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts about their latest big idea, “The Triple R Technique” and walks us through how to use it.

Cookies have been a key component of the web since the mid-nineties – but could this divisive tracking technology soon crumble into internet history?